Ascend Coffee
an elevated espresso cart, encouraging exploration and adventures in coffee.
Branding | Custom Type | Illustration | Placemaking | Print Design
Brand Kit
Ascend’s brand vision is to educate customers on the attributes of great coffee and entice them to explore the fantastic world of coffee for themselves.
An owl with an “A” hidden in its tail, paired with stencil-style lettering, works together to showcase a sense of discovery, mystery, and new perspective while providing a distinct and memorable look.
Colour
A 3 colour palette gives the brand a refined feel that’s simple to implement while looking intentional and elevated.
Typography
A contrast of broad headings and monospaced body copy gives brand visuals a highly functional and legible feel.
Full Suite
We created endless secondary compositions and lockups to make the brand kit as flexible as possible and deepen Ascend’s brand story.
craft brewery & bowling alley
craft brewery & bowling alley
craft brewery & bowling alley