Bootleg Gap

a 27 hole golf facility showcasing nature’s fairway, in full swing.

Project Scope

Bootleg Gap is a 27-hole golf facility nestled in Eastern British Columbia’s Rocky Mountain Trench. Surrounded by beautiful natural landscapes and endless views of the Rocky Mountains, the course welcomes golfers of all experience levels from all over North America.  

The Bootleg team came to us looking to give their brand a facelift infused with more of their personality and easy-going approach to golf. Together, we developed a brand kit that feels welcoming to golfers of all levels while remaining focused on providing a premium golfing experience.

Other credits‍

Signage Manufacture & Install by Selkirk Signs

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Brand Kit

The entire brand system is built around the flagpole icon (more on this later). With the icon as a foundation, we built out a custom script that feels warm and welcoming, paired it with a fresh yet familiar colour palette and a playful combination of typography that’s packed with professional personality.

A Hole in One

Capturing the motion of a golf swing while also cleverly utilizing the negative space of a “B” to create a flagpole, the Bootleg monogram is a bold and memorable mark that captures the personality of the facility and surrounding landscape all in one neat little package.

Image Treatments & Mountain Texture

Branded photo treatments alongside unique “horizon cropping” create a dynamic and memorable personality for any branded content

Print & Apparel

The core brand elements can be seen working in harmony together across a suite of print & apparel implementations.

Going Public

To ensure the Bootleg team could use the brand effectively in day-to-day operations, we created a suite of social media templates for easy editing and implementation.