Stronghold Supply LTD.

a Safety Equipment Outfitter creating custom fit solutions with no compromises.

Project Scope

Stronghold Supply LTD. is a safety equipment outfitter specializing in customized equipment and coverage plans for businesses of all sizes. They offer the product catalogue of a larger supplier alongside the high quality and personalized service offerings of a specialized retailer—providing a no-compromise option for businesses and corporations to optimize and enhance their safety programs.

The Stronghold team came to us looking for a timeless and bold look that would look great across all mediums, communicating confidence and reliability while being memorable and distinct. Our brand kit has roots in classic trades and manufacturing style design while capturing a crisp and timeless energy.

Brand Kit

The S Tower icon provides a bold, iconic mark, perfect for branding just about anything while feeling elegant and timeless.

Complimenting the icon, manufacturing & machine shop-inspired custom typography gives the brand a strong and sturdy foundation.

Creating an Icon

Branding and customizing apparel and equipment is a core part of Stronghold’s business, so having a mark that worked as a proof of concept for just about anything was a high priority. The Tower icon is designed to look strong and recognizable at any size, on any garment, sign, or hard hat.

Type & Colour

Our colour and typography selections are designed to enhance the “custom” feel of Stronghold's offerings. The colours feel unique and strong without being unapproachable and the typography feels classic and timeless while being highly functional and legible.

A suite of secondary marks and contextual alternates allows the brand to tell its story at any size and aspect ratio.

Brand Moves

Using the icon shape as a mask for background textures and image cropping creates a distinct and instantly recognizable look. Paired with the strong colour and typography, the brand story really comes together.