Small towns just got something special, y’know?
Our studio vision has always been rooted in using design and visuals to bring people together. So, when Cranbrook's tourism department comes knockin’ looking to launch an apparel brand for locals to show their hometown pride and tourists to take home a piece of CBK with them -- Ya, we’re keen.
Early vision casting conversations with the team led to a firm belief that Cranbrook should have something for locals to show their pride in living here. So, that was our goal. Create a brand that celebrates all of Cranbrook’s assets, but also celebrates the people who live here and the community itself. Through illustration, lettering, and some good old-fashioned screenprinting, we created a suite of marks, badges and apparel pieces that showcase Cranbrook’s unique character, personality, and love of adventure.
Other Credits
Photography by Morgan Turner Photo
Apparel Printing by Giv'er Shirtworks
