Rocky Mountain Printers

a family run print shop with a long standing legacy and a passion for innovation.

Project Scope

Brand Kit

Balancing the utility and craft of printing was at the heart of every decision we made with this brand. From the timeless utilitarian style of the main wordmarks to the classic feeling icon, it’s all designed to feel distinctly “print” without being dated or locked into a specific period.

Colour & Type

The colour system is inspired by the classic print tones of CMYK with a few complimentary colours providing balance and contrast.

With RMP's rich business history, we wanted the typography to have a story without being too old-fashioned or reaching too far into the "modern/trendy" pool. The final type selections fuse the character and unique quirkiness of early handset printing with a modern "function-forward" styling from the recent days of print history.

Custom Type

We created a fully custom display typeface for headings and bold statements that fuses wood type with modern grotesque.

In the early days of RMP, the building was coined “The Bell Building” after the large bell that hung in its entryway. To pay tribute to this fun story and the longtime German business partner who passed it along, we named the typeface using the German word for “Bell”—Glocke.

"Glocke Grotesque" brings the style of the RMP wordmark to every typesetting placement while subtly paying homage to the building’s storied history.

The Script

Capturing another booming time in RMP history, the custom script pays tribute to classic marketing and print styles of the late 1960s.

Paper Texture

To further emphasize the physical nature of print, we created a collection of coloured paper textures that add a pop of personality or colour.

Illustration

Combining the tactile feel of the paper textures with halftone dots and a touch of misregistration, the illustration system captures the print process while giving the brand life and personality.

Getting Social

All brand elements come together in a collection of custom social media and marketing templates, bringing the brand to the world with a consistent style.

a word from the team at Rocky Mountain Printers

Reflect is positively the most brilliant design team I’ve worked with. With each stage of the process, we were blown away by what they captured from our meetings and how that translated into our brand… they listened to every team member, took every dream & fear we expressed and turned it into an incredibly thoughtful & versatile branding system. I feel honoured that I had the chance to witness their process and I won’t hesitate to recommend their skills to any one who understands the impact of good design.

Jessica Britton | General Manager | RMPrinters