Kimberley Brewing

an adventure inspired craft brewery from Canada’s highest city.

Project Scope

Kimberley Brewing is a craft brewery based in the mountain town of Kimberly, BC, known for it’s ski hill and tight knit community. With a passion for outdoor adventure and creating memorable experiences with friends and family, KBC is brewing beer designed to be enjoyed in the mountains, doing mountain things.

Our brand identity and packaging system is designed to showcase all the amazing activities and experiences that can be had in the mountains and encourage the community to do THEIR mountain thing. With a visual style inspired by the classic outdoor outfitting brands of the 70s & 80s, the brand is packed with energy, optimism & nostalgic charm.

Other credits

Photography by Reflect Design Co.

Label Printing by Summit Labels

Brand Kit

The brand icon assembles dozens of “mini mountains” together, forming a geometric “K”.

Paired with custom drawn type inspired by the legendary outdoor outfitting brands of the 80s, the brand kit builds a rich retro feel, while making KBC right at home on any mountain adventure.

Type & Colour

Pulled directly from 80s ski jacket catalogs, the colour palette creates a great sense of energy, while allowing the brand to clean up when necessary.

A collection of well matched typefaces brings an authentic retro look with just enough modern flair to not feel cheesy.

The Cans

The label system brings the brand spirit into a grab & go format, making sure every can is packed with personality.

A large wordmark spans the entire circumference of the can, encouraging customers to spin and explore. A rotated “K” icon creates picture perfect brand moments anytime the can is being sipped.

Retro inspired colour palettes, minimalist 80s style illustration, and vintage photo treatments ensure the cans are easily identifiable on the busy shelves of liquor stores.