Fly Fusion
a premium magazine distilling the soul of fly fishing.
Print Design & Layout | Creative Direction
We were tasked with creating a split-cover system for the magazine -- one for subscribers and one for newsstands.
The Subscriber edition covers showcase the photography without the headlines or article titles, making the magazine a coffee table staple for any angler.
The Newsstand edition creates a highly functional framework for delivering headlines and article titles while still giving prominence to the photography.
The result is a magazine where the brand and the photos are embedded together instead of the headlines and logos feeling like a separate entity.
a word from the team at Fly Fusion
"Reflect Design Co. has long been the secret sauce behind our brands. In the twenty years we have been creating and producing in the outdoor media environment, only one branding company has delivered, with consistency, above our high standard of brand expectations. Reflect understands who we are and what we are about and effortlessly connects us with brand and creative that reflects it."
Chris Bird | Editor | Fly Fusion Magazine
craft brewery & bowling alley
craft brewery & bowling alley