Gold Creek Distillery

an ultra small batch distillery nestled in the woods, inspired by old world tradition.

Project Scope

Gold Creek Distillery is an ultra small batch distillery based in Southern BC. Starting from a passion project during the pandemic, Gold Creek’s product line is designed to accompany life’s greatest little things - good company, great drinks, and joyful adventure.

Gold Creek came to us looking for a brand look that would pay homage to the gold panning history of their location, while bringing the timeless style and class of the prohibition era into modern relevancy. Our brand kit features tasteful references to all of this history, while feeling fresh, timeless & refined.

Other credits

Product Photography by Reflect Design Co.

Labels Printed by Glenmore Printing

Brand Kit

The distillery’s location has a rich history in gold-panning, so we wanted to make sure that the brand gave subtle nods to this without being kitschy. So, instead of flooding the brand with on-the-nose mining & gold rush memorobilia, our approach was to create brand marks that felt like they could have existed in a prospectors rucksack during the gold rush, giving the brand a rich nostalgic feel and avoiding any kitsch.

Core Brand Marks & Typography are inspired by the gorgeous typography found on classic spirit bottles, with an added level of modern cleanliness and scalability. This gives the brand a look that feels rooted in yesterday, while earnestly looking to the new adventures that lie ahead.

Type & Colour

Brand colours are inspired by the forest tones that surround the distillery, with a touch of prohibition charm rolled in.

Texture

Gold foil is used as a textural element throughout the identity to really drive the prohibition / gold-rush style home.

Pencil Sketches

The illustration system features adventurous forest creatures, inspired by the nature surrounding the distillery. Fusing the texture of a pencil sketch with the detail of a metal plate engraving, these illustrations add depth, personality and sense of adventure, while feeling authentic to the brand story.

a word from the team at Gold Creek

"I have had a fantastic experience working with Reflect Design Co. Their creative ideas, strong connections, and overall expertise with developing a brand and everything beyond has made the design process smooth and enjoyable. They're not only great at what they do but also accommodating to collaborate with. Highly recommend!"

Blair Stevenson | Founder & Distiller | Gold Creek Distillery