Lantern Bookkeeping

a cloud-based bookkeeping firm illuminating a clear path forward for businesses of all shapes & sizes.

Project Scope

Brand Kit

Lantern’s long career in the business world has given them a library of knowledge that can only be learned by experience. This allows Lantern to light a clear path forward for business owners who are weighed down with questions and unsolved mysteries in their business books.

The Lantern Icon showcases the light that Lantern’s services shine on business bookkeeping.

The warm & approachable typography creates a welcoming look while still feeling professional and trustworthy.

Colour

Inspired by shining light into the shadows and the colours of a warm flame, the brand palette gives Lantern a wide range of expression, from subtle accents to bold and explosive contrast.

Typography

Pairing a warm and playful serif with a workhouse geometric sans creates a approachable vibe while still having just enough character to remain unique and recognizable.

Web & Print

The brand’s friendly feel and subtle playfulness come to life across a suite of print assets and a custom web layout designed to clearly showcase all Lantern can do for business owners.