SpawnOnMe
the internet’s definitive video game podcast spotlighting gamers of colour.
Branding | Custom Type | Illustration | Animation
Brand elements present a signature urban flair paying homage to SOM’s Brooklyn origin while still feeling modern and relevant in the gaming space.
The look is heavily inspired by classic interlocking graffiti but drawn through a modern lens, lending itself beautifully to the Twitch & YouTube platforms.
Colour
The colour system is inspired by tones in the blocky graffiti on the streets of Brooklyn, allowing the brand to lean into unique colour combos, giving it a distinct and bold feel.
Typography
Typography choices complement the blocky style of the primary wordmark while providing a flexible toolbox of options that perform well on live content platforms. These include bold titles, highly legible subtitles, and a body font with just the right amount of personality.
Going Live
A typical SpawnOnMe episode follows a curated schedule of segments covering different topics in the gaming industry. To give the show an elevated level of polish, the brand is brought to life with animated and illustrated segment intros and overlay elements.
Social Elements
Animated video overlays integrate the brand seamlessly across all platforms, feeling professional and polished.
Celebrating 10 Years
In celebration of SOM’s 10th anniversary, a custom set of logomarks and animated bumpers take over the show.
a word from the team at SpawnOnMe
"I would encourage everyone to work with Reflect on your projects, they are caring and thoughtful about making you and your brand stand out. They have forever changed how Spawn On Me will be viewed in the world and I’m excited to see what we can build together in the future"
Kahlief Adams | Founder & Host | Spawn On Me Podcast
craft brewery & bowling alley
craft brewery & bowling alley
craft brewery & bowling alley