Steeples Veterinary

a state of the art veterinary hospital, setting the standard for what quality pet care looks like.

Project Scope

Steeples Veterinary has provided industry-leading pet care to the entire East Kootenay region of British Columbia for decades. With a focus on genuine trusting relationships and removing the stress & worry of a trip to the vet, Steeples loves the animals they treat like a member of their own furry family.

Steeples came to us looking for a brand refresh to accompany their newly renovated state-of-the-art clinic, while giving things a fresh and relevant look for the next decade of business. With a mid-century twist and a heartwarming, cozy feel, this brand is a breath of fresh air for the veterinary industry.

Other Credits

Signage Design by Reflect Design Co.

Signage Manufactured by Selkirk Signs

Photography by Reflect Design Co.

Brand Kit

Avoiding the expected animal tropes that come with veterinary branding, we struck out to find a symbol that represented healing and care, landing on a dandelion in the mountains.

Partnered with a mid-century-inspired script, the brand kit comes to life with a welcoming personality, while avoiding all pet care cliches.

Colour

Soft pastel tones give the brand kit a light and airy feel that’s welcoming and relaxing

Typography

The type system features a collection of mid-century and art deco-inspired typefaces that give the brand a nostalgic charm, while looking right at home in the retro-inspired interior design of the clinic.