Practice

a yoga studio creating new beginnings & healthy routine.

Project Scope

Brand Kit

The brand icon is inspired by the consistent and dependable cycle of the sun, the Earth’s foundational routine. Designed to capture the beauty in it’s repeating rise and set each day, it symbolizes how we can find balance and new beginnings between each rise and fall -- Every end a new beginning.

Custom typography captures the elegant and effortless feel of a yoga routine in motion.

The sun rises and brings growth, light, and a new perspective. And when it sets, it brings rest and peace, revealing the sparkle of the stars that were hiding in the shadows during the day. It's one of nature's simple practices that brings our world to life in every moment of its cycle. Every sunrise is a new beginning and every sunset is a sign that something new is around the corner.

The Practice brand kit is designed to capture this feeling, emotion & mindset.

Type & Colour

Typography & Colour selections are designed to give the brand a flexible palette of expression, allowing for everything from a light, weightless & airy elegance to an earthy and hand-made feel.

Coming to Life

We translated the brand kit into an immersive experience at the studio with elegant signage & printed media assets.

Texture

Organic textures tinted in the brand colour palette give the brand a grounded and organic feel, while still feeling elegant and effortless.

a few words from Practice

"From our very first meeting, I left feeling inspired, excited and knew I was in the best hands.   Working with Reflect was a fun, insightful, and very supportive experience. They took care of all the planning, organization, and logistics, and helped me execute a full renovation and rebrand with great success. I am absolutely in love with how everything turned out and beyond grateful that Reflect was able to take my foggy ideas and turn them into the perfect reflection of my vision for my business."

Rhonda Loggains | Owner & Instructor | Practice