Vantage Hotels

an independent hotel group creating connections and comfort for travellers who love to explore.

Project Scope

Vantage Hotels has curated adventure travel experiences in the Canadian Rockies since the early 1970s. With three hotels across the legendary Icefields Parkway, a passion for customer service, and a dedication to providing the perfect home base for travel adventures, they’re setting the standard for what travel in Western Canada can look like.

Vantage came to us looking for a visual toolkit that would authentically represent their three-generation business while capturing a sense of adventure that’s only found in the Canadian Rockies. Our system stands out in the hotel industry with a blend of nostalgic road trip charm and bold, playful colour that feels warm, inviting, and approachable.

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Brand Kit

Inspired by the classic hotel and roadside signs of the 1970s, the brand kit is built around a retro hand-drawn script, capturing the charm of a golden era road trip while still feeling professional and trustworthy.

Colour

Using 70s-inspired hues with modern contrast levels gives the brand a timeless feel while still being memorable and distinct.

Typography

The type system is designed to balance retro road signs with modern cleanliness, perfectly balancing nostalgia and functionality.

Overlaps

Brand elements are designed to overlap and interact with each other, creating deep and eye-catching compositions.

Retro Charm

For special occasions, when even more retro charm is desired, the brand features a secondary collection of colourways that authentically transport you back to the 70s.