Honeybee Rodeo

a Texas based video game publisher bringing western flair to the gaming industry.

Project Scope

Honeybee Rodeo is the gaming industry’s latest and greatest group of creative outlaws! As an independent game publisher, HBR is built with a focus on getting the industry’s wildest and most innovative ideas out to the public. Honeybee Rodeo is all about breaking the rules – the gaming industry is the Wild West, after all!

John at HBR came to us looking for a brand kit to launch this venture into the stratosphere like a bundle of dynamite. With a name like HoneyBee Rodeo, the idea floodgates burst open and there was no stopping us from there. Our solution features the perfect fusion of modern design style and retro/western/kitschy flare. That honeybee wrangler is just flying off the page!

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Core brand elements are designed to authentically capture the creative charm & kitsch of a road trip through Texas, while still feeling relevant to a modern audience.

The typography is inspired by classic saloons and BBQ smokehouses, while the mascot design is based on classic rodeo posters and adverts. When the project calls for a honeybee riding cowboy, you abide by the call!

Colour

The colour system brings modern levels of saturation to retro tones, giving the brand a bombastic energy, while still staying in line with the overall brand story.

Typography

The typography system provides a diverse selection of type that seamlessly integrate with the high-octane energy of the rest of the brand.

Secondary Elements

Secondary badges and seals broaden the brand's feel and story, while creating even more diverse and flexible ways to use it.

It’s hard to get more kitschy than a lasso script, but doggone it, sometimes the kitsch just works! The rope texture and script provide an authentic Old West feel that can’t be replicated in any other way.