Ishtar Games

a France based indie game development studio telling diverse and intentional stories.

Project Scope

Ishtar Games is an independent game developer located in the heart of France. What makes Ishtar special is their drive to tell meaningful and unexpected stories focused on relevant issues in our world today. A fictional tale of characters within 2 warring factions might tell a powerful story on female rights or spark introspective conversations on religion and politics. Ishtar is making more than just games -- they’re building ways to create engaging and meaningful conversations among the gaming audience.

The team came to us with a vision for a brand that captured the mysticism and power of the Mesopotamian goddess of Ishtar. With typography inspired by ancient runes and illustrations inspired by traditional Ishtar legends, this brand is a unique experience showcasing Ishtar’s approach to game development.

Features & Press

Logo featured in Logolounge Book 14 - The Largest Logo Competition in the World

Brand Kit

Historically, as a symbol of duality and ambivalence, Ishtar was the goddess of war and love. Striking the perfect balance between power and sensuality, she is the perfect symbol to represent meaningful stories through graphic and realistic gameplay experiences.

Historic Reference

To give historical relevance to the look and feel of the brand, the primary wordmark is designed to evoke the character of the written language first used to pass on the legend of Ishtar, an extinct Mesopotamian language known as Cuneiform.

Colour

The colour palette is designed to feel rich & historic, while still providing a modern level of contrast & flexibility.

Typography

Typeface selections fuse the historic "rune" feel with a modern flare, covering the full spectrum of type sizes.

Going Deep

To deepen the brand story and visual language, a set of secondary marks and hand drawn typography explore further elements of Ishtar’s legend, including her guardian owls and her family descendant, the god of the moon.

Illustrations

Studio values are visually showcased on Ishtar’s website with complimentary hand drawn icons.

a word from the team at Ishtar

"From day one, Reflect was invested in the message we wanted to convey - they were the perfect partner to work with for our rebranding process. If you need help with branding, Reflect is the one studio that comes to our minds!"

Bruno Laveny | Marketing Director | Ishtar Games