Dragon Ball has a distinct look and feel and its fans know it well. Our main task with this refresh was to create a look familiar to Dragon Ball fans, while establishing Tyler as his own brand. To do this, we created a  fully custom wordmark that combines sleek, angular letters with a hand-drawn X referencing the “Z” in the Dragon Ball logo. The result perfectly fuses the inspired material with a distinct new look.

By adding motion to the brand elements, we created an energy that feels clean and modern while still having enough anime style to feel integrated with Tyler’s content. This translates seamlessly across all platforms, including an engaging Twitch overlay and alert package.