RSCreativ

a boutique web design agency helping online storefronts find focus & explosive growth on shopify.

Project Scope

RSCreativ is a web design agency specializing in creating Shopify experiences that lay a strong foundation for brands selling product online. The team came to us for a fresh and innovative look to authentically represent their expertise and all-on-one approach to Shopify design and development. Their service offerings allow business owners to place their focus on their products and business operations without worrying about how to make the most of an online sales world they're not familiar with.

Our main goal was to create a brand that felt professional and trustworthy, while also showcasing the creative thinking that makes RSC's work successful. We achieved this by building a visual toolkit rooted in retrofuturism; the timeless design styles of the 50s & 60s, with a crisp and modern twist.

Features & Press

Aperture Icon featured in Logolounge Book 14 - The Largest Logo Competition in the World

Brand Kit

Inspired by mid-century geometry and the inner workings of a camera, The Aperture icon acts as a visual representation for business owners “Finding Their Focus” with RSC. Breaking the icon into pieces creates a unique and dynamic framing device for graphics and branded compositions.

The Wordmark is inspired by the timeless logotypes of the 1950s and 1960s with a slight modern twist. It showcases RSC’s innovative thinking and creative solutions while also being visually distinct and memorable.

Colour

Leaning into retro hues with modern levels of saturation and contrast, the colour palette captures the timeless execution of mid-century design, while still feeling modern and relevant.

Typography

A comprehensive typography system gives the brand a strong visual foundation, making sure that RSC content is recognizable even in simpler compositions. It's professional without being stuffy and creative without being pretentious.

Flex & Flow

We created a large set of icon variations and short marks to allow the identity to look its best at any size and aspect ratio, giving the brand an elevated and intentional feel.

Icons & Illustrations

A combination of clean lines, smooth gradients and grainy texture builds an illustration system that sits comfortably alongside the core branding elements, providing excellent support and deepening the brand story and experience.